Create a blog.
You have to first and foremost understand what the wedding photography blog is for to begin with. What you will need to digest and get out of the way well ahead of time is the fact that the blog is not meant for your current clients but is instead intended for your future clients.
What most wedding photography experts do not realize is the fact that the blog actually serves a far more powerful purpose other than just being the secondary mini online portfolio for their wedding photography gigs. The blog is actually an incredibly powerful marketing tool that can bring in future clients (and bring in a lot of them) if done the right way. Your blog is the very first thing that your future clients will get to review before they even decide to book a meeting with you and discuss details or pricing quotes. This is technically your digital face out in the world so if you are going to do or write one, you might as well make sure that your wedding photography blog is done the right way.
Know your clients well.
As the official wedding photographer Bedfordshire, you need to meet with the bride and groom and discuss the important must have shots that are considered as deal breakers. Make sure that you list everything down and commit to that list. You will also have to make sure that you do not miss anything at all once you are actually in the process of covering the wedding. There have been endless arguments between the bride and groom and the wedding photographers about missed shots and they can get really ugly really fast, you will not even know what hit you.
Keep in mind that weddings are extremely emotionally charged events. They are the milestones that mark the coming together of lives and families and should be treated with as much respect and reverence as they deserve. Suffice it to say, the last thing that you might want to get into is an argument with your clients blaming you for being negligent with your shots. That is not the kind of argument that you would like to be in at any time of the day. It is not good for business or for personal morale.
Capitalize on your strengths or in the things that you are good in and hire out the areas that you are not that good in.
The point is that you are only human and you most certainly cannot do it all. If you want to create a fairly successful working model, you will need to objectively assess yourself and really think about the things that you are good in and the things that you are not so good in. Like most people in the wedding photography industry, it is usually a given that you are very well versed with your photography craft. However, you may not be able to claim the same claims when it comes to marketing and bookkeeping. In that case, you should be smart with the way that you handle things and let the pros in those areas handle it instead.